• Business
• By 何艾麗
• 2024 年 8 月 14 日

Starbucks Appoints New CEO Brian Niccol Amidst Major Executive Shake-Up

In a bold move signaling a new direction for the coffee giant, Starbucks has announced the appointment of Brian Niccol as its new CEO, effective September 9. This significant leadership change comes at a critical time for Starbucks, as it faces pressure from activist investors and struggles with a declining stock price. Niccol, who previously led Chipotle as CEO, is credited with transforming the burrito chain’s fortunes, achieving a remarkable 760% increase in stock value during his tenur...

• Business
• By 何艾麗
• 2024 年 8 月 14 日

Starbucks Appoints New CEO Amidst Leadership Shake-Up

In a significant leadership transition, Starbucks has announced that Brian Niccol, the former CEO of Chipotle, will take the helm as the new Chief Executive Officer starting September 9, 2024. This move comes as the coffee giant faces mounting pressures from activist investors and a notable decline in its stock price. Niccol will succeed Laxman Narasimhan, who has stepped down from his position after just over a year in the role, raising questions about the stability and direction of the company...