• Business
• By 何艾麗
• 2024 年 8 月 15 日

Starbucks Appoints Chipotle CEO to Revitalize Brand Amid Stock Surge

In a bold move aimed at reviving its fortunes, Starbucks has appointed Brian Niccol, the former CEO of Chipotle, to lead the coffee giant as it navigates through turbulent waters marked by activist investors and a declining stock price. This executive shake-up comes at a crucial time for Starbucks, which boasts an impressive footprint of 39,000 stores worldwide. Following the announcement, Starbucks’ stock experienced a significant surge, climbing an impressive 24.5% in response to the new...

• Business
• By 何艾麗
• 2024 年 8 月 14 日

Starbucks Appoints New CEO Brian Niccol Amidst Major Executive Shake-Up

In a bold move signaling a new direction for the coffee giant, Starbucks has announced the appointment of Brian Niccol as its new CEO, effective September 9. This significant leadership change comes at a critical time for Starbucks, as it faces pressure from activist investors and struggles with a declining stock price. Niccol, who previously led Chipotle as CEO, is credited with transforming the burrito chain’s fortunes, achieving a remarkable 760% increase in stock value during his tenur...