Insurance Giant Invests in CU Sponsorship Amid Deion Sanders’ Coaching Impact
In a significant move that underscores the growing influence of Deion Sanders in collegiate sports, a major insurance company has struck a deal worth $3.76 million with Buffalo Sports Properties for a six-year sponsorship of the University of Colorado (CU) athletics program. The agreement highlights the increasing commercial interest in college sports and the potential for coaches to drive substantial financial investments. However, the contract comes with a unique clause allowing the insurer to...