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Starbucks Appoints Chipotle CEO to Revitalize Brand Amid Stock Surge

Starbucks Appoints Chipotle CEO to Revitalize Brand Amid Stock Surge

In a bold move aimed at reviving its fortunes, Starbucks has appointed Brian Niccol, the former CEO of Chipotle, to lead the coffee giant as it navigates through turbulent waters marked by activist investors and a declining stock price. This executive shake-up comes at a crucial time for Starbucks, which boasts an impressive footprint of 39,000 stores worldwide. Following the announcement, Starbucks’ stock experienced a significant surge, climbing an impressive 24.5% in response to the new...